London Collections Men SS16 | Boys Boys Boys – Push Pony
bold, ballsy, beautiful and bare. We recap the boys, brands and some cold hard facts behind London Collections: Men
While it may have been void of the rogue models in Paris stomping down the catwalk and flashing political death threats, or the bronzed Italian gods of Pitti Uomo; Dylan Jones ‘London Collections:Men’ never failed to impress once again. Proving in it’s 7th season, that not only does Dylan Jones give good schedule and bring in the big names… but that British Fashion is big big business,and quickly becoming a man’s world!
The girls of London Fashion Week may still be prominent on the international calendar, but the boy’s are certainly hot on those towering heels! Raking in huge orders, producing fresh and exciting collections and drawing in droves of press, buyers and media attention.
London Collections: Men is daring. Each season full of unexpected and uncontrived fashion. From fine British tailoring ,to classic heritage, east end urban, asymmetry, minimalism, and sports luxe.
LC:M always feels to me like where LFW left off, before it got all glossy and Browns/Harvey Nichs feeling. When it had that London edge. That gritty, experimental creative nonchalance that only London designers can do.
Pure talent and far less unnecessary sass from malnourished PR at a party where their only serving vitamin water! Or some trendy new graduate collection in a factory which cost’s you £60 in an UBER to get too, only to find out it’s over ticketed so no one gets in…. Not to mention there’s much more free booze!
This season of LC:M,(like its predecessors) was exceptional! Naughty knitters Sibling showed bare bummed cheerleaders, Sir Paul Smith presented his collection on suited stunt bikers, Coach, I mean even Coach got adventurous! Christopher Shannon sent down lads accessorised with string bikini necklaces, standout star and newcomer of Fashion East, Charles Jeffrey breathed new life and reignited the Club Kid, Belstaff took us to the scruffy desert, and Sir Tom Baker to the stage of a seedy rock club, with his glitzy, tailored dandy’s.
And in case I haven’t sold it enough, let’s take a look at the break down of the facts and figures, for just why Dylan Jones can sit back and toast another 7 season’s ahead!
42 events, 32 catwalk shows and 33 presentations
77 designers showing SS16 collections
68 designers showing in the Designer Showrooms
9,000 Lavazza coffee cups designed by East London fashion designer Kit Neale
Approximately 5,000 Lavazza cappuccinos made
6,500 bottles of Warsteiner lager
2,500 bags of Propercorn
1,800 GQ magazines read on-site each season
400 seats in the London Collections Men Catwalk Space
55 Penhaligon’s candles burnt
International press and buyers from 39 countries
35 Mercedes-Benz vehicles to transport exclusive VIP’s
5 Peek-a-Bum’s on the Sibling catwalk
1 great big orchestra which accompainied young singer Rhodes at Christopher Bailey’s, Burberry Prorsum show
10kg of the new Fudge Professional Structure Wax
500 bottles of Fudge Professional Paintbox colours in Clockwork Orange, Pink Moon and Green Envy used backstage
4 Fudge Professional Brand Ambassadors created 250 cuts using 27 cans of Fudge Professional Skyscraper Hairspray
3 official venues including The Hospital Club, The Old Sorting Office, and Victoria House
2 Swatch SISTEM51 watches launched
£298 billion worth of sales in menswear globally in 2014 – a 4.5% yearly growth (compared to 3.7% growth in womenswear which reached £448 billion)
£26 billion directly contributed to the UK economy from the fashion industry
£12.9bn contributed to the UK economy by the menswear market in 2014 – a growth of 18% between 2008 and 2013
£10.7bn worth of online sales of clothing and footwear in 2014 in the UK alone
797,000 jobs supported by the UK fashion industry
Words by Tracy Kawalik
Photos and Facts via Tracy Kawalik, the British Fashion Council, London Collections: Men, Belstaff, Coach, Paul Smith, Jermyn St James, and Catwalking.com